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christopher balmeLooking back upon the last couple of years, I am reminded of the famous advertisement for the film Jaws (1975): Just when you though it was safe to go back in the water… (For an impressionable teenager growing up in New Zealand next to a beach frequented by sharks, including Great Whites, this was not just rhetoric but calculated risk assessment). However, for the world of theatre, music and the live performing arts, this summer seemed to be safe to go back into the auditorium. Restrictions were loosened, masks discarded, and there was nothing preventing the theatres from a experiencing a boom: an explosion of pent-up energy which would send audiences streaming back into their subscription-season seats. Except – it didn’t happen or at least not in the expected numbers. Across the world theatres and opera houses have registered a certain reluctance on the part of audiences to get back in their seats. Britain’s leading theatre trade magazine The Stage headlined on 22 August 2022 during the Edinburgh Festival: ‘Covid is having “enormous but silent” impact on EdFringe’. The final weeks of the theatre season in Germany were dominated by the term Publikumsschwund, i.e. dwindling audiences, and in far-off New Zealand theatres struggled with intermittent openings and closures, as Covid infections rose and fell. Each of these cases is slightly different but they all share a number of characteristics. The combination of cast and staff illness, spectatorial hesitancy and governmental restrictions creates suboptimal conditions for live theatre. Although discrete factors, they are often interrelated: for instance, recurrent infections in the cast lead to regular cancellations of performances, which in turn disillusion audiences, and even seasoned subscription-ticket veterans lose interest after the third cancellation. This article draws on a comparative study of theatre in the UK and Germany. While still ongoing, we can provide some provisional insights and propose observations on the current iteration of theatre in crisis mode. Theatre under global pandemic conditions has proven to be a fruitful field to investigate dis:connectivity. The closure of theatres in March 2020 was a genuinely global measure and experience. Most theatres and indeed cultural venues of any kind shut down and remained that way well into 2021. Although the immediate impact is clearly economic, as the whole workforce employed in the performing arts sector was effectively laid off or placed on various furlough schemes, the long-term effects may be much wider. The closures produced absence in the form of a complete dearth of live performance. The flow of productions and personnel which is both local, national and international (especially opera) was interrupted for months, even years as carefully calibrated timetables evaporated; and hastily improvised workarounds (detours) in the form of streaming became all the rage. As the pandemic progressed, the topics changed from sheer economic survival to the pros and cons of digitalisation, to the mechanics of social distancing in a theatre auditorium. Currently, we are beginning to see the outlines of theatre under post-pandemic conditions: a loss of audience confidence, recurrent illness, and uncertainty in programming.
Where have all the spectators gone?
Fig.1 Berliner Ensemble. Seating according to the rules of social distancing. https://twitter.com/blnensemble/status/1278239898525466625/photo/1In July 2022, the word of the month in the German theatre scene was Publikumsschwund. Numerous newspapers and magazines carried headlines featuring the term and all agreed that theatres had had a bad season even though there were few to no restrictions. The Süddeutsche Zeitung published a long article titled Der Einbruch: Dem Theater fehlen die Zuschauer (The collapse: The theatre lacks spectators), in which the authors, theatre critics Peter Laudenbach (Berlin) and Egbert Tholl (Munich), presented results of a journalistic survey they had undertaken. Artistic directors (Intendanten) reported that theatres had lost half of their subscribers in the past two years — a brutal slump, also caused by the fact that many houses had to suspend their subscriptions in winter because of the pandemic restrictions. Prominent stages such as the Berlin Volksbühne were happy if they managed to sell 25% of seats. At Dortmund’s city theatre, artistic director Julia Wissert had an average of 44 paying spectators per performance over the past season — in a house with 500 seats. The harshest polemic is reserved for the Munich Kammerspiele:
The biggest failure of the Münchner Kammerspiele in the current season was a play about living and dying with Covid in intensive care. And apparently fewer and fewer audience members feel like being lectured from the stage with banalities critical of capitalism and the latest twists and turns of identity politics. Here the pandemic acts like an accelerant. It intensifies an audience crisis that badly managed theatres have brought on themselves. Their self-referentiality and arrogance are not likely to be a wise survival strategy in the face of failing audiences.The polemic against certain forms of ‘progressive’ theatre is further sharpened by showing that theatres following mainstream programming, such as the Berlin Ensemble (84% capacity) or Munich’s own Volkstheater, could demonstrate robust attendance figures. The authors conclude that spectators are looking for either familiar titles, great acting or ‘genuine stories’. While the author-critics clearly have a critical axe to grind in respect to post-dramatic, experimental theatre (which programmatically eschews all three criteria), a recent empirical survey confirms the overall drop in attendance. In July 2022 the Deutsche Bühnenverein (the German-speaking theatre-managers association) presented the official theatre statistics for the previous season. Compared to 2018/2019, the last pre-Covid season, the 2020/21 season demonstrates a colossal 86% drop in attendance figures. These figures represent the highpoint of the corona pandemic as well as periods of intermittent reopening and do not take account of the ‘recovery’ in spring and summer 2022. The figures are by any account dramatic and represent a major interruption of an established cultural practice: attending theatre.
Digital futuresDuring the deepest and darkest lockdowns in 2020, the brightest light shone digitally. Whether theatres streamed old recordings of past productions or began to produce bespoke productions for the internet (with various degrees of hybridity in between), digital theatre appeared to hold the key to new possibilities for theatre. Fans of German theatre based in New York suddenly gained gratis access to the digital vaults of the Schaubühne in Berlin going back to the 1970s, whereas disciples of Milo Rau’s NTGent, arguably the most talked-about theatre in Europe, could watch new productions online in high-quality, digital streams for a modest price (fig.2).
Fig 2. Luc Perceval’s production of Yellow – The Sorrows of Belgium II: Rex at NTGent, an exploration of Belgian collaboration with the Nazis, was made available as a livestream in March 2021. New performances in November 2022 are no longer streamed. Image: https://www.ntgent.be/en/productions/yellow-ntgentThe hype was, however, more discursive than actual. Characteristic for discursive hype is a collection of essays published quickly in autumn 2020: Lernen aus dem Lockdown? Nachdenken über Freies Theater (Learning from the lockdown? Reflections on independent theatre). As the title indicates, the main focus is on the independent sector, which was especially hard hit by the total shutdown of all live performance. The embrace of digital technology, for example, is one of the more emphatic stances we find in the independent scene which implies a critique of entrenched positions. For example, in the article by Michael Annoff und Nuray Demir, Showcase im Splitscreen: Videobotschaften an die Dominanzkultur (Show case in a split screen: video messages to the dominant culture):
In the silence of the home office, old audience-development dreams are awakened, in which new groups of visitors are won over without having to change themselves…. But theatre will only emerge stronger from the crisis if it starts from scratch: with its programming and its dramaturgies. In 2018, The Carters shot their ‘APES**T’ video at the Louvre and quickly had more clicks than the museum had visitors all year.To date 233 million views on YouTube suggest indeed that a rap video filmed in a high-culture temple finds more interest than a production from the independent performance scene.
Fig.3 The Carters APES**T. YouTube screenshot.Their point is that the video is a beautifully filmed and iconographically resonant work referencing numerous memes and tropes of Black culture, which demand exegesis using the tools of performance analysis. As the authors put it: ‘Mona Lisa had to settle for the role of an extra, like an aging silent film star’. There is also a definite pessimistic undertone in their argument: ‘In the 2020 crisis, TikTok dances go through the roof. The audience figures for the lockdown programmes of German-language cultural institutions, however, are languishing in double digits’. Can this discrepancy be bridged? The tension between the past and the future is framed in the Carters’ video as a form of Afrofuturism, and as a more universal digital future, a theme that runs through the collected essays like a red thread. It is a tension that remains unresolved, intentionally so, as the exponents of the metaphysics of presence defend positions against or in contrast to the advocates of the digital future. In the cold light of empirical research, the digital future appears less than incandescent. The survey cited above counted a total of 245 464 tickets sold for digital theatre, a small fraction of total sales (under pre-pandemic conditions the German-speaking theatres sell about 20 million tickets per annum). At least an increase in productions has been noted. In the last pre-Covid season of 2018/19, a total of zero digital productions was recorded versus 18% in the 2020/21 season, although the ticket sales suggest the attendance was quite modest. Some theatres have introduced digital production units alongside the traditional divisions of drama, opera and dance. It remains to be seen whether they are here to stay. Theatre institutions around the world pin their claims for legitimacy and hence public funding on providing (performing) art as a ‘live’, not a digital experience.